Everyone enjoys brainstorming. All these ideas being tried on for size. Very fun but is that the best way to come up with a great solution? I have an example of how brainstorming can be a trap.
When you brainstorm with a group of people, three things happen. One is that you will be energized and excited and it is actually intoxicating, that is good and really fun. Two is that you will feel powerful and you will think things through only minimally so we are in pretty shallow water here. Third is you will develop group think and that is the bad thing about brainstorming. Group think takes good ideas, and dilutes them to fit the group. Everybody wants approval from the group. This is the trap.
A great idea may not be the most popular one. In fact I would contend that the most popular idea is rarely the best one. The best thing is to do the brainstorm, and then go home and mull it over. Then come back and rethink and evaluate anew. Remaining objective and away from the emotion of the group will give a clearer thought.
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