Seth Godin

I love to read Seth Godins’ blog about marketing. He seems to come up with practical ideas that were always there , but he puts his spin on them.
I like the spin.
One thing he said was to question success. That was something I never thought about before . Our tendency is to never question success because if it ain’t broke don’t fix it.
But maybe you can do things better so just staying with what has worked in the past might just be a way of being lazy.
So you might say the good is the enemy of the best.
Comfort, success, good times, have to be tempered with striving, losing and terrible times or nobody would ever change.
Your best friend might be business failure or a huge lawsuit or some other pain.
The second you stop crying about it you can start growing and finding a better way.
Success is like beauty, it is fleeting at best.
And you don’t want to gain the whole world and lose your soul.

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